I’m what you might call a micro business, well below what one thinks of as a small business. If I get any smaller I’m out of business. Dan Light Consulting without Dan Light closes the company. I’m not complaining mind you, I decided on a one man firm when it all started in 1990 that I never wanted employees.

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I completed a Price To Win class presented by Shipley Associates last week. It was definitely a good class that provided useful information. Unfortunately I couldn’t help thinking some of the folks in the room were being set up to experience a whole boatload of pain and aggravation.

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Nothing is ever as easy as everyone would have you believe. Telephone systems that are supposed to efficiently route our calls will soon necessitate adding another key pad to the average telephone to accommodate all the possible choices. Fast food is no longer fast and by the time you get through the drive-up window at the bank you’ve missed a payment on the bills you were putting the money in to cover.

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I’ve come to the conclusion that, in some cases, there is a parallel between coaches trying to help a client increase sales and someone trying to find a word in the dictionary when they can’t spell.

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I can’t accurately comment on the eventual downfall of newspapers except to wonder if their commitment to succeed in a shifting marketplace will lead to their failure, in need of a bail-out as it were.

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If you find yourself thinking about about listening to your friends and becoming mesmerized by those commercials, give in. The iPhone works like what you think a PDA should work like.

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